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Effective and optimized META Keywords Tags

Meta keywords tags are not very effective for major search engines, it is always suggested to have them instead of avoiding, a website should be optimized for all search engines not just for the BIG Three. This particular tag doesn’t require thinking process, one needs to put pre-selected keywords in it, keeping few given guidelines in mind.

What Is The Meta Keywords Tag?

It’s an HTML tag use to feed keywords to search engines, it helps search engines to identity the webpage relevance with respect to supplied keywords, it is declared after description tag of the webpage under head tag.

Is The Keywords Tag Still Important?

Not exactly, keywords tag has lost its value, search engines get smarter these days, they have set their own criteria to identify web pages with their relevancies, they take each word as “keyword OR phrase” present at webpage and they keep those words in priorities with their densities. There is no harm in utilizing this tag for better results.

How to Hide Keywords from Your Competitors?

If you use this tag, then obviously your competitors are going to know where you are focusing and what are your primary keywords? You should use KEYWORDS in BITS, distribute PHRASES into SINGLE KEYWORD, remove DUPLICATE keywords, keep all keywords UNIQUE.

Old Technique: “seo services, seo trainer, seo training, seo consultant, seo outsourcing, outsourcing services, seo consultancy”BITS Technique: “seo, trainer, services, training, consultant, outsourcing, consultancy” Tips To Write Effective Page Description Tag:

• Optimize for relevant keywords
• Use group of relevant keywords on a particular webpage
• Put only those keywords which are focused on webpage
• Don’t put all keywords in this tag
• Don’t repeat keywords in this tag
• Don’t use misspell keywords
• Use keywords with small case letter
• Use BITS technique to write keywords
• Each individual page should be optimize for less than 10 keywords

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How to Write Effective META Description Tag for Better Positioning in Yahoo and MSN

Description tag is another useful meta tag which takes prominent place at your web site’s header. There are SEOs who think that there is no worth using this meta tag, but majority of them still agree that this meta tag helps in optimizing websites for Yahoo and Msn, in this article you’ll learn how to effectively utilize it. What Is The Meta Description Tag?

It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag.

Why Is The Description Tag Important?

Description tag is the very important tag, search engines take webpage description through this tag, though search engines don't give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

Tips To Write Effective Page Description Tag:

• Describe your complete webpage in one single line or in a small paragraph
• Forget about keywords, focus on “call to action” words with respect to page relevancy
• Avoid covering complete website in one paragraph, try to focus on page
• Use unique description tag for each page, since each page has unique content
• Keep your description tag’s limit under 225 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
• Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
• Avoid all capital letter, try to use sentence case
• Use motivational lines so that your listing will be clicked comparatively better than your competitors
• Don’t misguide search engine visitors, write what is available there at the page

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How to Write Effective Title Tags for Better Positioning

Title tag is the most important part of your web page, which is normally neglected by most webmasters and designers, in fact there are few SEOs who think optimizing “Title Tag” is worthless. Title tag plays very important role in page optimization and in this article you’ll learn how to optimize it. What Is The Title Tag?

It’s an HTML tag use as a title or heading of the web page, it shows input text on the blue bar at the web page, it is declared at the beginning of the webpage under head tag.

Example:

Why Is The Title Tag Important?

Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result.

Tips To Write Effective Page Title:

• Try to place your most important keyword phrase at the beginning of the tag
• Use your primary keyword phrase in the title tag at least once
• Avoid using the same words multiple times
• Use plural form of keyword phrase, specially which includes complete singular word in it (Example: manufacturers)
• Use sentence case for keyword phrase but keep preposition in lower case
• Keep your title tag’s limit under 70 to 90 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
• Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
• Avoid using stopping words such as or, and , with, for, by, etc
• Use unique title tag for each page, since each page has unique content
• Make your title interesting and "compelling" to the reader to convince them why they should click there

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How to Optimize Dynamic Websites for Better Search Engine Rankings

There is a misconception related to dynamic websites that dynamic websites are not search engine friendly or they can’t have good positions in major search engines. This is absolutely wrong, dynamic websites can have better and more controlled positions in search engines comparatively than static websites. What is a dynamic website?

A dynamic website is database driven website in which parts of the content are generated by Server Side Programs/ Middle Tier.
Dynamic webpage doesn’t physically exist as a file/document on (hosting) server, unless the request comes for a webpage. The request contains parameters, user identities, date & time, context etc.

Problems with Dynamic Websites according to Search Engines

This is true that search engines are not good at reading dynamic web pages, but there is always a solution for any problem, first you need to understand that why search engines are unable to read dynamically generated websites? What hurts them not to read dynamic web pages?

1. Dynamic webpage doesn’t physically exit on server
2. Dynamic website has complex URLs such as “ http://www.asif-iqbal.com?name=value&blabla%blabla@session_id@2226897&blabla=77
3. Search engine bots/crawlers usually have difficulty in reading these characters “?”, “=”, “@”, “%”, “$”, “*”, “&”, “!” in URLs
4. Search engine usually considers dynamic website as group of never ending links
5. Search engine bots/crawlers might get stuck in an infinite loop, specially if the dynamic webpage has session id

Tips to Optimize Dynamic Websites

Now you know what hurts search engine bots/crawlers to index your website? What you need to know is that how you can keep your valuable website indexed by search engines, the more your web pages are indexed the better your website will impress search engines

1. Create an HTML sitemap with 100 text links or less. If you have more than 100 links, break the sitemap into more than one web pages
2. Google Sitemap will also be an advantage, specially if your website is big and dynamic
3. Get inbound links deep into your website from other relevant websites such as directories, classified directories, vertical industrial portals
4. Convert dynamic web pages into static web pages with the help of URL re-writing techniques
5. You can use some plug-in applications that will change your existing dynamic URLs into static ones, specially for shopping carts there are plenty of applications available
6. Avoid using session IDs in the URL, specially when user has not logged in
7. If you do need to include parameters, limit it to two and limit the number of characters per parameter to ten or less
8. If you do have small dynamic website and enough time you can apply this technique. Just right click on page by page of you website, copy the source code and create new static page with .htm or .html extensions

URL Rewriting Techniques and Tools

A rewrite engine is a piece of web server software application that is used to modify URLs before fetching the requested items for a variety of purposes.

Rewrite Engine for Apache HTTP server:

Apache HTTP server has a rewrite engine called mod_rewrite, which has been described as "the Swiss Army knife of URL manipulation"

Rewrite engines for Microsoft's Internet Information Server (IIS):

1. IISRewrite from Qwerksoft
2. ISAPI_Rewrite from isapirewrite.com
3. URL Replacer from Motobit
4. Ionic's ISAPI Rewrite Filter (IIRF) (open source) from Ionic Shade

Rewrite HttpModule for Microsoft ASP.NET:

1. URLRewriting.NET

Rewrite engine for Java 2 Platform, Enterprise Edition (J2EE) Servlet container servers:

1. Apache Tomcat, Resin, Orion etc)
2. HttpRedirectFilter (open source)
3. UrlRewriteFilter (open source) - allows you to rewrite URLs before they get to your Servlets, JSP's, Struts etc
4. URL Rewriter (open source - LGPL) - URL Rewriter is a tool for rewriting URLs in Java Servlets. It is similar to mod_rewrite

Conclusion:

Dynamic websites are not impossible to optimize, it’s just a small fine tune that you need to keep in mind when developing a dynamic website, if you can understand the problems search engine bots/ crawlers have to face when crawling your website, you can better prepare your website, so that search engine bots/crawlers can easily index your valuable website.

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Importance of Website Domain Name in Search Engine Optimization

Importance of Website Domain Name in Search Engine Optimization

Website domain can play very important role in your SEO campaign, search engines take very valuable information through your domain name. You can be credible, authentic, more reliable, and more valuable for search engines. You’ll come to know how effectively you can take benefit from your domain name.

Why to have Keywords Specific Domain Name

Keywords specific domains, or keywords in domain names are highly valuable to search engines, such as www.seoservicespakistan.com where “SEO Services Pakistan” is a keywords, but I would always recommend to have brand specific “easy to remember” domains, you can’t have a single keyword or phrase for a website, can you? Then why to have a keyword specific domain name? You can always keep keywords specific files or directories to support your SEO work and be flexible with domain name, since domain name is going to be your online identity and your direct traffic will heavily depend on your domain.

Is Your Website Domain Easy to Remember?

Website domain name is as important as the identity for any brand. There are more than 100 million registered website domains in the world, how many website domains one can remember? Selection of most appropriate domain name for your website is one of the very important aspects of building your image on internet. Why I say most appropriate domain name is just because finding best domain name will be one of the most difficult tasks.
Strategy to Select Best Domain for Your Website

There are three ways through which you can select most appropriate domain name.

1. Company Name Based: Example www.5icreations.com where “5icreations” is company’s name
2. Catchy Title Based: Example www.tradekey.com where “Trade Key” is title
3. Keywords Based: Example www.webservicespakistan.com where “web services Pakistan” is a keyword phrase

Whenever you will select domain, keep these elements in mind and try to select a domain which can help you in search engine positioning and also in online branding.

Google takes Old Domains as Gold!

Google gives more importance to older domains comparatively than newly registered domains, the older the domain better the chances of getting good rankings in Google. Here one thing should be kept in mind that the domain registration details should not be refreshed or updated frequently, if you update or change domain registration information, then there is a chance that Google will consider your domain as new, since there are people who have made it very profitable business, they registered domains and sell them.

Avoid Being Suspect, Get Credibility by Your Domain Name!

Search engine have become very smart, they can track server statistics, domain whois info and compare these information with the available contact information at your website, if information doesn’t match they can give you poor rank or no rank. That’s why it is always advisable that you have same information at website and at domain registration, don’t try to update server information too often or else search engine can take that modification as a change in ownership and your domain becomes fresh once again.

One Year Domain Registration vs Multiple Years Domain Registration

Normally people register their domains for one year even though there is a possibility of registering domains on monthly basis by domain registration companies. Recently the trend has changed now smart businessmen are registering their domains for multiple years, why this change occurred? Why people are investing more money on domain registration?
Newly registered domains are just like infant babies to Google, they have almost zero reliability, credibility factor from their domain registration, there is only one way for those infant babies is that they get themselves registered for multiple years, if they want to be credible and reliable to Google eyes. Google has been always a logical company and there is a logic behind this credibility factor, those websites which are registered for one year or few months can adopt black hat SEO techniques or they can be involved in any short term activity to bring quick ranking, it’s just because they have invested very less amount of money

How Search Engines Treat Sub Domains

Search engines give equal importance to sub domains as they give to domains but there are website which are excessively using sub domains for their promotion. This indicates that very soon search engines will have strict policy related to sub domains.

Domain Name Tips

1. Try to select “easy to remember” domain name, after all we all need to increase direct traffic rather hoping from search engines
2. If you’ve already taken domain, try to have keywords specific files or directories
3. Register your domain name for multiple years (five or ten years)
4. Mention your contact details clearly at your website
5. Keep the same contact information at website and at domain registrant
6. Don’t mess with sub domains but it’s always good to have few relevant sub domains
7. Take care of Canonical URLs
8. Avoid geographical/country specific domain, unless your target market is specific
9. .com is still the most popular domains in search engines and in people
10. Don’t modify domain information, it can refresh your domain’s age according to search engine

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How Reliable Google Keyword Tool is? Is it there to Guide or Misguide?

How Reliable Google Keyword Tool is? Is it there to Guide or Misguide?

Google is great! We all know that and except it by all means, whatever Google produces it’s 100% successful tool / product, “adwords keyword tool” is one of the tools that Google has launched, there are some confusions related to this tool, how reliable this tool is? Is this tool for organic searches too? I’ll elaborate them and explain my personal experience with it.

What is Google Keyword Tool?

After the successful launch of Google adwords in 2000, Google realizes the need of a keyword tool that will help PPC advertisers to build or refine their keyword lists and review keywords popularities and performances information in advance before going live, that’s why Google has launched its “Google Keyword Tool”

Keyword Tool Features like “Site related keywords, Keywords Performance Statistics, Synonyms, Cost and Estimated Ad Positions” are available in Google keyword tool.

Why Google Shows Junk Keywords by its Keyword Tool?

Google will be in a better position to answer this question, as far as my little knowledge is concern, Google has global audience and when it comes to serve everybody you have all types of inputs, same thing happens with Google, it welcomes everybody and is prepared to serve in its style, there is nothing bad in it, but Google makes this kind of information available through Google Keyword Tool, as a result we get to see some rubbish or junk keywords.

Google Never says Keyword Tool is for Organic Search

Google never gives any statement related to reliability of its keyword tool and using Google keyword tool for organic is not a good idea, since we’ve practical experience of plenty of keywords, which bring thousands of visitors to our website from Google but Google gives no hint related to those keywords, in fact when we searched those keywords, few have no suggestions, and few have very less volume of searches.

Why Google Doesn’t Show Great Keyword? Is Google Cheating?

Google's mission is to organize the world's information and make it universally accessible and useful. Is Google ready to share its own information with world? That’s really one of the concerning point for all of us, what’s hurting Google to show its information? Is Google afraid of Yahoo or Msn?

Google must be having very useful and exact information related to keywords, keywords search frequency, quality, audience type, behavior and keywords effectiveness, since Google is biggest search engine in the world, and it shares more than 57% of overall search engine visitors. We get to have very useful information from our small sites, you can have an idea of the information Google has related to world.

Google is Unable to Share its Real Information

Even though Google is not afraid of Yahoo, Msn and Ask but somehow they are healthy competitors, as smart player Google will never let its competitor know what kind of traffic is there at Google? What are the most searched keywords? Which keywords are costly? This type of information is very critical and if Yahoo or Msn has this information, with no time they can give Google a very tough time. We all know Microsoft has been trying very hard to get close to Google and Microsoft has the capability to do that.

Google privacy is its success! I don’t say that Google is cheating us, it’s not giving rubbish data at all, but Google mixes the rubbish with quality data together and it never shows its most searched keywords.

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